A "Skill" is the simplest way to make Claude consistent. Once. Forever. Across every prompt, in every chat, by every teammate.
Without a Skill, every chat starts from zero. Claude is brilliant — but it doesn't know your brand. Three coworkers ask the same thing and get three different answers.
Three voices. Three audiences. One brand quietly drifting.
That's the whole concept. A Skill is a small folder of plain-text files. Claude opens it whenever the situation calls for it, reads the rules, then writes accordingly.
Think of a Skill as a sticky note Claude reads every time a certain kind of task comes up.
You define the rules once — voice, vocabulary, examples, do's and don'ts. Claude reads them every time someone on your team asks for that kind of work. No more "remember to make it sound like us." No more re-explaining the brand. Just consistent output, on request.
You hire a sharp new copywriter. On day one, you hand them a one-page brand sheet: how we sound, what words to use, what to avoid, and a few examples of work we love. From then on, they write to that brief — automatically. A Skill is that brief, but for Claude.
Don't worry — you don't write code. You write Markdown, which is just normal text with the occasional bold or list.
The "front door." A short overview that tells Claude when this skill applies and what files to read for the details. Always required, always named exactly this.
📄 SKILL.mdThe "playbook." Detailed instructions, vocabulary lists, do/don't rules, brand pillars — anything Claude should consult while working. Name them whatever makes sense.
📄 brand-definition.mdThe "show, don't tell." Real before/after rewrites, sample on-brand posts, or any case studies. This is the most important file — examples teach faster than rules.
📄 examples.mdYou'll do this once. From then on, every "make this on-brand" request takes seconds.
In any Claude chat, type a forward slash. A list of available commands appears, including /skill-creator — Claude's built-in helper for making new skills.
/ → skill-creator → Enter
Tell Claude what kind of work the skill should help with. No formatting, no jargon — just talk to it like a colleague.
"I want a skill that helps me write copy that sounds like Aurora Labs — confident, concise, never corporate-speak."
Paste your existing brand voice doc, your style guide, or even a few examples of writing you love. Claude will structure it into the right format.
Paste your brand voice doc → Claude reorganizes it into voice axes, vocabulary lists, and examples
Ask Claude to draft something — a LinkedIn post, an email subject, a hero headline. The skill activates automatically. Refine the rules until the output sounds like you.
"Write 3 LinkedIn post options announcing our new product." → on-brand drafts, every time
Click any file to peek inside. This isn't a mockup — it's the real skill, ready to clone.
--- frontmatter Claude reads first --- name: brand-guide description: Use when writing any external or internal copy that should sound like a specific company's brand — marketing pages, social posts, product descriptions, internal announcements, customer emails, press releases, ad copy, blog intros, or any draft someone needs to "make it sound on-brand." --- # Brand Guide ## Overview A brand voice isn't decoration — it's a constraint that makes communication recognizable and trustworthy. This skill loads a defined brand's voice, tone, vocabulary, and visual rules, then helps Claude produce copy that consistently sounds like that brand. ## When to Use - Marketing pages, landing pages, hero copy - Social posts (LinkedIn, X, Instagram) - Email campaigns, customer announcements - Product descriptions, taglines - Internal communications meant to model brand voice ## Workflow 1. Read brand-definition.md before drafting 2. Read examples.md when rewriting copy 3. Draft to the brand 4. Self-check before delivery
# Brand Definition — Aurora Labs ## Voice Axes The brand sits at a specific point on each spectrum. | Axis | Position | |-------------------|----------------| | Formal ←→ Casual | 70% casual | | Confident ←→ Tentative | 90% confident | | Optimistic ←→ Realistic | 80% optimistic | | Witty ←→ Serious | 40% witty | ## Vocabulary — Prefer - ship, launch, deliver (over: deploy) - craft (over: quality) - make, build, draw (over: create, generate) - clear, sharp, honest (over: intuitive) ## Vocabulary — Avoid - ❌ leverage → use *use* - ❌ utilize → use *use* - ❌ synergy / best-in-class / world-class - ❌ revolutionize / disrupt / transform - ❌ delight / seamless / unleash ## Voice in One Sentence Aurora Labs sounds like a sharp, confident colleague who respects your time, picks the right verb the first try, and would rather show you the work than describe it.
# On-Brand Examples — Aurora Labs ## 1. Hero headline ❌ Before: "Empower your creative team to leverage AI-driven workflows for seamless delivery." ✅ After: "Move from idea to shipped draft in an afternoon." Why it changed: Banned vocabulary gone. Concrete outcome replaces vague promise. Personal verb (move) instead of institutional construction. ## 2. Social post (LinkedIn) ❌ Before: "🚀 We're delighted to announce our revolutionary new feature that will transform the way creative teams work! Stay tuned!" ✅ After: "New: stack 5 versions of a layout side-by-side and ask Aurora which one is closest to the brief. Saves the meeting where everyone says 'I don't know, what do you think?'" Why it changed: No banned words. Concrete behavior described instead of feature claim. Ends on a real, relatable creative-team pain.
Same prompt — "Write a LinkedIn post for our new feature." Without the skill on the left. With the skill on the right.
"Empower your creative team to leverage AI-driven workflows for seamless delivery."
"Move from idea to shipped draft in an afternoon."
"Discover the powerful new capabilities of our latest update!"
"Three things that work better in Aurora this week"
"I'm thrilled to share that we're revolutionizing our workflow by leveraging Aurora's powerful new ideation engine to deliver best-in-class output at unprecedented scale!"
"Quick heads-up: starting Monday, the brand team is using Aurora for first-draft social posts. We'll review the output the same way we review intern drafts — kindly, but ruthlessly."
"Discover the Power of Aurora →"
"Try it on a real brief →"
You don't need a developer. You don't need to know what a YAML file is. You need a brand voice doc and Claude.
Pull together what you already have: your brand voice doc, three examples of writing you love, your "do/don't" word list, your audience description. Even rough notes work.
In any Claude chat, type /skill-creator and tell it you want a brand guide skill. Paste your raw material. Claude organizes it into the standard skill format.
Ask Claude to draft a few real briefs. Tighten the skill where the output drifted. Share the skill folder with your team — every chat now writes on-brand.
The Aurora Labs sample skill is open-source — clone it, swap in your brand, and you're live in an afternoon.
Get the sample skill → Talk to Digital Workforce